YOUR BRAND - LED SCREENS AT EVENTS
- advantagedigital
- 15 hours ago
- 3 min read
LED video screens have become an essential tool at events such as sporting events, music festivals, public screenings, and many others.
One of the key benefits of using large format LED screens at events is their ability to promote your brand or provide additional revenue by displaying other brands.
To showcase every brand to its fullest potential, it is crucial that the LED screens you use perform as expected, delivering clear and accurate images.
Brand identity is how people immediately recognise your brand, often depending on the accurate display of colors, shapes, and fonts. If colors are inaccurate or fonts are unclear and undefined, your brand identity might be lost, and core values could be misunderstood.
Colour Reproduction & Acuracy
Colors are crucial elements in brand design, capable of evoking emotions, stimulating appetite, and generating energy or a calming atmosphere. If colors are not displayed accurately on screen, it could harm your brand. The quality of hardware in LED screens can significantly differ, affecting their ability to reproduce colors accurately.
Image Quality
Lots of factors can impact the image quality of LED screens. A few considerations include:
Resolution - A screen with higher resolution offers a sharper and more detailed image, allowing for accurate display of smaller text and details. For outdoor LED screens that showcase various media content, a 3.9mm pixel pitch is regarded as the industry standard. It delivers a clear image on large screens while balancing cost. In a world filled with buzzwords like 'HD' and '4K', we have grown accustomed to expecting high-quality images.
Image Stability - LED technology relies on a light source being refreshed hundreds or even thousands of times per second to create the image we see. The screen's ability to refresh this light source can be affected by the quality and hardware chosen to build the screen. Some screens may appear to flicker or have horizontal lines across them, especially when captured in still images or videos, including those taken on your audience's phones. A flickering and unstable image will never represent your brand as it should and could negatively impact it in images and videos shared on social media or online.
LED screen with horizontal banding seen when captured on camera & photographs Brightness & Contrast - It's essential for your brand to be visible. A LED screen that achieves a balance between brightness to combat bright environments and contrast to showcase vibrant colors and deep blacks will guarantee your audience can view the screen content in any weather condition. Some LED screens utilize outdated technologies like 'White face' or 'Black Frame' SMD LEDs, which result in a poor contrast ratio, leading to a washed-out image in direct sunlight. It's advisable to avoid these older technologies and opt for more modern screen technologies.
The image below shows testing of two LED screens side by side. The low contrast screen (right) appears washed out with a grey apperance, whiles the higher constrast (left) provides better blacks and a clearer image in sunlight.
To Summarise
It's crucial to make sure that the LED screens you select accurately represent your brand and those of any sponsors or advertisers, showcasing their full potential without having a negative impact in person or when captured in photos and videos.
When researching LED screen providers, always request to see photos and videos of the screens in use to ensure they deliver an image that is clear, stable, and accurate, and that you are satisfied with.
Looking to hire a LED outdoor screen for your event? Contact Ad:Vantage Digital to find out more about our range of products and services.
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